Blog Strattos
Ideas, data, and strategies
Here you’ll find insights on markets, commercial technology, automation, RevOps and digital growth, designed to help companies make better decisions and scale their results with clarity and structure.
What is social listening and why should every brand use it?
Social listening is the process of monitoring, collecting, and analyzing conversations taking place on social media, forums, blogs, and platforms of…
What is an online contact center and how does it differ from a traditional call center?
An online contact center is a customer service and engagement operation that functions entirely digitally, managing multiple channels…
¿What is an AI sales agent and how does it work?
An AI-powered sales agent is a conversational system trained to assist, qualify, and follow up with prospects and customers…
What is RevOps and why is it replacing traditional marketing?
RevOps (Revenue Operations) is the commercial management model that unifies marketing, sales, and customer service under a single strategy…
Brand health study: what it is and how to know if your brand connects with your customers
A brand health study is research that measures how current and potential customers perceive your brand, what position…
Qualitative vs. Quantitative Research: When to Use Each (Real-World Case from Ecuador)
When a company tells us, "We want to conduct a market study," the first question we ask at Strattos isn't...
How to Conduct Market Research? A Step-by-Step Guide for Ecuador
How to Conduct Market Research? A Step-by-Step Guide for Ecuador. Every year, companies in Ecuador launch products, open…