{"id":2963,"date":"2026-10-12T19:20:33","date_gmt":"2026-10-12T19:20:33","guid":{"rendered":"https:\/\/strattos.io\/?p=2963"},"modified":"2026-10-12T20:01:23","modified_gmt":"2026-10-12T20:01:23","slug":"revops-vs-agencia-de-marketing-diferencias-reales-que-debes-conocer","status":"publish","type":"post","link":"https:\/\/strattos.io\/en\/revops-vs-agencia-de-marketing-diferencias-reales-que-debes-conocer\/","title":{"rendered":"RevOps vs. a Marketing Agency: The real differences you need to know"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2963\" class=\"elementor elementor-2963\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e602651 e-flex e-con-boxed e-con e-parent\" data-id=\"e602651\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;split&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 20\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M519.8,0.2c-11,0-19.8,8.5-19.8,19c0-10.4-8.8-19-19.8-19L0,0v20h1000V0.2H519.8z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b7bff elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e3b7bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">RevOps vs. a Marketing Agency: The real differences you need to know<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90608c4 e-flex e-con-boxed e-con e-parent\" data-id=\"90608c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329b7d7 elementor-widget elementor-widget-text-editor\" data-id=\"329b7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">RevOps (Revenue Operations) and a marketing agency are not alternatives to one another: <\/span><span style=\"font-weight: 400;\">they are tools with different purposes that many companies confuse because both touch the commercial side of the business. Understanding the difference is not an academic exercise; it is a decision that determines how and how quickly your company grows.<\/span><\/p><p><span style=\"font-weight: 400;\">A marketing agency executes visibility and demand generation tactics. RevOps designs and operates the complete system that turns that demand into predictable revenue. They are different layers of the same problem, and treating them as equivalent is one of the costliest mistakes growing companies make.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90ae372 e-flex e-con-boxed e-con e-parent\" data-id=\"90ae372\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdbda84 e-con-full e-flex e-con e-child\" data-id=\"bdbda84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ee869 elementor-widget elementor-widget-spacer\" data-id=\"e2ee869\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a30ac77 e-con-full e-flex e-con e-child\" data-id=\"a30ac77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0550538 elementor-widget elementor-widget-heading\" data-id=\"0550538\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key data:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19efa94 elementor-widget elementor-widget-text-editor\" data-id=\"19efa94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">79% of leads generated by marketing are never contacted by sales at companies without operational alignment between the two functions (HubSpot, State of Marketing, 2024).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies with RevOps in place grow revenue 19% faster and achieve 15% higher profitability than those operating without coordination across marketing, sales, and service (Forrester Research, 2024).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 8% of B2B companies in Latin America report \"strong\" alignment between their marketing and sales teams (LinkedIn B2B Institute, 2023).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f504663 e-flex e-con-boxed e-con e-parent\" data-id=\"f504663\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ead833e e-con-full e-flex e-con e-child\" data-id=\"ead833e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80d8f7 elementor-widget elementor-widget-heading\" data-id=\"e80d8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does a Marketing Agency Actually Do?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d237ed5 elementor-widget elementor-widget-text-editor\" data-id=\"d237ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A marketing agency is an external provider specialized in executing communication, positioning, and demand generation activities. Its work is focused on the top of the commercial funnel: increasing brand awareness, driving traffic to your website, generating engagement with your content, and encouraging prospects to request information.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing agencies are responsible for digital advertising campaigns, social media management, content production, SEO, email marketing, graphic design, and brand activations. When they work well, they generate visibility and leads. But in most cases, that is where their responsibility ends.<\/span><\/p><p><span style=\"font-weight: 400;\">What happens to that lead afterward \u2014 how it is qualified, who it is assigned to, how quickly it is contacted, which message is used, which sales process it enters, and which tracking tool is used \u2014 is not the agency's territory. It is the territory of the company's internal commercial operation. And if that operation does not exist or does not work, marketing leads are lost regardless of how much is invested in generating them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-681b751 e-flex e-con-boxed e-con e-parent\" data-id=\"681b751\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8b0649 e-con-full e-flex e-con e-child\" data-id=\"c8b0649\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6cbcd1 e-con-full e-flex e-con e-child\" data-id=\"e6cbcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c58be elementor-widget elementor-widget-heading\" data-id=\"a3c58be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Does RevOps Do That a Marketing Agency Does Not?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fe75d elementor-widget elementor-widget-text-editor\" data-id=\"74fe75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">RevOps operates at a different layer of the business. It does not generate demand directly: it builds and optimizes the system that converts that demand into real, predictable revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">RevOps work includes designing the complete commercial process from the first contact through customer renewal or expansion, unifying marketing, sales, and service data into a single source of truth, configuring and maintaining the CRM so that it reflects the actual state of the business, establishing shared KPIs across functions, and creating dashboards that enable real-time decision-making.<\/span><\/p><p><span style=\"font-weight: 400;\">In practical terms: a marketing agency can bring you 200 leads per month. RevOps determines how many of those 200 leads become customers, how long it takes, at what cost, and at what retention rate. Without RevOps, the company does not know whether the marketing agency is generating real value or simply filling a funnel that is leaking at every stage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-219b5f5 e-flex e-con-boxed e-con e-parent\" data-id=\"219b5f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42923f7 e-con-full e-flex e-con e-child\" data-id=\"42923f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7fc16 elementor-widget elementor-widget-heading\" data-id=\"ed7fc16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The direct comparison: Marketing Agency vs. RevOps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4742ab elementor-widget elementor-widget-text-editor\" data-id=\"f4742ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table><thead><tr><td><p><strong>Dimension<\/strong><\/p><\/td><td><p><strong>Marketing Agency<\/strong><\/p><\/td><td><p><strong>RevOps<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Focus<\/p><\/td><td><p>Visibility and demand generation<\/p><\/td><td><p>Revenue conversion and operations<\/p><\/td><\/tr><tr><td><p>Responsability<\/p><\/td><td><p>Leads generated, reach, engagement<\/p><\/td><td><p>Pipeline, closing, retention, LTV<\/p><\/td><\/tr><tr><td><p>Scope<\/p><\/td><td><p>Top of the funnel<\/p><\/td><td><p>Full revenue cycle<\/p><\/td><\/tr><tr><td><p>Relationship with sales<\/p><\/td><td><p>Delivers leads, with no subsequent responsibility<\/p><\/td><td><p>Aligns sales, marketing, and service<\/p><\/td><\/tr><tr><td><p>Tools<\/p><\/td><td><p>Advertising, social media, and content platforms<\/p><\/td><td><p>CRM, automation, integrated analytics<\/p><\/td><\/tr><tr><td><p>Who operates it<\/p><\/td><td><p>Campaigns, reach and impression reports<\/p><\/td><td><p>Processes, data, revenue metrics<\/p><\/td><\/tr><tr><td><p>Qui\u00e9n lo opera<\/p><\/td><td><p>External team<\/p><\/td><td><p>Internal or specialized external team<\/p><\/td><\/tr><tr><td><p>Measurable impact<\/p><\/td><td><p>Leads, traffic, brand awareness<\/p><\/td><td><p>Close rate, sales cycle, CAC, LTV<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a7f9f9 e-flex e-con-boxed e-con e-parent\" data-id=\"4a7f9f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58ba9fc e-con-full e-flex e-con e-child\" data-id=\"58ba9fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2e0a0 elementor-widget elementor-widget-heading\" data-id=\"4f2e0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do So Many Companies Confuse the Two?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44df62 elementor-widget elementor-widget-text-editor\" data-id=\"d44df62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The confusion is understandable. Both concepts operate close to the commercial function and both promise growth. The difference lies in which part of the problem they solve.<\/span><\/p><p><span style=\"font-weight: 400;\">When a company invests in a marketing agency and sales results do not improve, the immediate conclusion is often that the agency did not work. But in many cases, the problem is not the agency: it is that leads were entering a broken sales process. Without a qualification process, fast response times, systematic follow-up, or reliable pipeline data, even the best leads in the world do not become customers.<\/span><\/p><p><span style=\"font-weight: 400;\">The most common symptom of this problem is simple: marketing says it generates quality leads, sales says marketing leads are not useful, and leadership does not have enough data to determine who is right. That scenario, which describes thousands of companies across Latin America, is precisely the problem RevOps solves.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7526ca2 e-flex e-con-boxed e-con e-parent\" data-id=\"7526ca2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-414b7f1 e-con-full e-flex e-con e-child\" data-id=\"414b7f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb46b0a elementor-widget elementor-widget-heading\" data-id=\"bb46b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do I Need RevOps, a Marketing Agency, or Both?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff24b5c elementor-widget elementor-widget-text-editor\" data-id=\"ff24b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The answer depends on the current state of your business, but the logic is clear:<\/span><\/p><p><span style=\"font-weight: 400;\">If your company does not have sufficient visibility or generate enough demand, you need marketing support \u2014 either an external agency or an internal team.<\/span><\/p><p><span style=\"font-weight: 400;\">If your company generates demand but does not convert it into customers predictably, you need RevOps to fix the commercial process before continuing to invest in lead generation.<\/span><\/p><p><span style=\"font-weight: 400;\">If you already have demand and a process in place, you need both working together as an integrated system: the agency generating qualified demand based on criteria defined by RevOps, and RevOps ensuring that demand is processed with maximum efficiency.<\/span><\/p><p><span style=\"font-weight: 400;\">At Strattos, RevOps implementation includes designing the demand generation model and connecting it to the commercial process, so that marketing and sales operate as an integrated system from day one.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96ce2e6 e-flex e-con-boxed e-con e-parent\" data-id=\"96ce2e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2937fe6 e-con-full e-flex e-con e-child\" data-id=\"2937fe6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2f10f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9d2f10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81dc279 elementor-widget elementor-widget-heading\" data-id=\"81dc279\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently <br>asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de1555b elementor-widget elementor-widget-n-accordion\" data-id=\"de1555b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2320\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2320\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can a marketing agency replace RevOps? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2320\" class=\"elementor-element elementor-element-a84d855 e-con-full e-flex e-con e-child\" data-id=\"a84d855\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f43655 elementor-widget elementor-widget-text-editor\" data-id=\"6f43655\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No. A marketing agency operates outside the company's internal commercial process. RevOps operates within it. They are different layers: the agency can generate demand, but it cannot design or operate the process that converts that demand into revenue. Trying to have an agency perform RevOps functions generally creates frustration on both sides.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2321\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2321\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Does RevOps replace the marketing agency? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2321\" class=\"elementor-element elementor-element-9e7b7a7 e-con-full e-flex e-con e-child\" data-id=\"9e7b7a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab7d41 elementor-widget elementor-widget-text-editor\" data-id=\"5ab7d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No. RevOps does not execute campaigns, produce content, or manage digital advertising. What RevOps does is define what type of leads the commercial process needs to be effective, and that directly feeds back into the agency's strategy. When both work in coordination, the efficiency of marketing investment increases significantly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2322\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2322\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What sign indicates that a company urgently needs RevOps? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2322\" class=\"elementor-element elementor-element-912ef2d e-con-full e-flex e-con e-child\" data-id=\"912ef2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf372a elementor-widget elementor-widget-text-editor\" data-id=\"4cf372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Three clear signs: marketing and sales reports do not match, the pipeline is not reliable for forecasting, and there is constant tension between the marketing and sales teams over lead quality. If all three are present at the same time, the problem is structural and RevOps is the solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2323\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2323\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does it take for RevOps to show results? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2323\" class=\"elementor-element elementor-element-9d52531 e-con-full e-flex e-con e-child\" data-id=\"9d52531\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316aed8 elementor-widget elementor-widget-text-editor\" data-id=\"316aed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first results \u2014 improved data quality, clearer processes, and greater pipeline visibility \u2014 become noticeable between weeks 6 and 8. The impact on outcome metrics such as conversion rate and sales cycle appears between 3 and 6 months. The full impact on revenue and retention becomes evident within the first 12 months of operation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2324\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2324\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can Strattos implement RevOps if we already have an active marketing agency? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2324\" class=\"elementor-element elementor-element-71eafd3 e-con-full e-flex e-con e-child\" data-id=\"71eafd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b34fb16 elementor-widget elementor-widget-text-editor\" data-id=\"b34fb16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes. In fact, this is one of the most common scenarios. Strattos works with the information and deliverables from the existing agency to design the commercial process that maximizes the return on that investment, without needing to change the agency or interrupt active campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-605c015 e-flex e-con-boxed e-con e-parent\" data-id=\"605c015\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5a5eb elementor-widget elementor-widget-text-editor\" data-id=\"6a5a5eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Is your marketing investment producing the sales results it should?\u00a0<\/span><\/i><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/strattos.online\/contacto\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Contact us<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">\u00a0<\/span>and let's conduct the diagnostic.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5322e elementor-widget elementor-widget-text-editor\" data-id=\"4a5322e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"CodeViewer2-module___Y4KcW__line\"><strong><span class=\"CodeViewer2-module___Y4KcW__span cv2-span\">References<\/span><\/strong><\/div><div>\u00a0<\/div><div class=\"CodeViewer2-module___Y4KcW__line\"><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">State of Marketing Report 2024.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0HubSpot Research.\u00a0<\/span><a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.hubspot.com\/state-of-marketing<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forrester Research. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">Revenue Operations: The New Engine of B2B Growth.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0Forrester.\u00a0<\/span><a href=\"https:\/\/www.forrester.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.forrester.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn B2B Institute. (2023).\u00a0<\/span><i><span style=\"font-weight: 400;\">B2B Sales and Marketing Alignment in Latin America.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0LinkedIn.\u00a0<\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gartner. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">Revenue Operations Best Practices for B2B Organizations.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0Gartner Research.\u00a0<\/span><a href=\"https:\/\/www.gartner.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.gartner.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McKinsey &amp; Company. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">Closing the Gap Between Marketing and Sales.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0McKinsey Digital.\u00a0<\/span><a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.mckinsey.com<\/span><\/a><\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>RevOps (Revenue Operations) y una agencia de marketing no son alternativas entre s\u00ed: son herramientas con prop\u00f3sitos distintos que muchas empresas confunden porque ambas tocan el \u00e1rea comercial del negocio. Entender la diferencia no es un ejercicio acad\u00e9mico; es una decisi\u00f3n que determina c\u00f3mo y a qu\u00e9 velocidad crece tu empresa. Una agencia de marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[12],"class_list":["post-2963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revops","tag-social-listening"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peVMck-LN","jetpack_featured_media_url":"https:\/\/strattos.io\/wp-content\/uploads\/2026\/10\/Market-Research-to-Growth-Pathway-1.png","_links":{"self":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts\/2963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/comments?post=2963"}],"version-history":[{"count":9,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts\/2963\/revisions"}],"predecessor-version":[{"id":2976,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts\/2963\/revisions\/2976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/media\/2970"}],"wp:attachment":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/media?parent=2963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/categories?post=2963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/tags?post=2963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}