{"id":2884,"date":"2026-09-08T17:11:01","date_gmt":"2026-09-08T17:11:01","guid":{"rendered":"https:\/\/strattos.io\/?p=2884"},"modified":"2026-09-08T19:25:38","modified_gmt":"2026-09-08T19:25:38","slug":"5-senales-de-que-tu-proceso-comercial-esta-roto","status":"publish","type":"post","link":"https:\/\/strattos.io\/en\/5-senales-de-que-tu-proceso-comercial-esta-roto\/","title":{"rendered":"5 Signs Your Sales Process Is Broken"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2884\" class=\"elementor elementor-2884\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e602651 e-flex e-con-boxed e-con e-parent\" data-id=\"e602651\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;split&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 20\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M519.8,0.2c-11,0-19.8,8.5-19.8,19c0-10.4-8.8-19-19.8-19L0,0v20h1000V0.2H519.8z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b7bff elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e3b7bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 Signs Your Sales Process Is Broken<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90608c4 e-flex e-con-boxed e-con e-parent\" data-id=\"90608c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329b7d7 elementor-widget elementor-widget-text-editor\" data-id=\"329b7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A broken sales process does not always look like a crisis. In many companies, it looks like a busy sales team, frequent meetings, active campaigns, and plenty of activity. The problem is that this activity does not translate into predictable revenue or sustained growth. The company is working, but the engine has leaks that no one has decided to fix yet.<\/span><\/p><p><span style=\"font-weight: 400;\">Identifying early that the sales process is not working is the first step toward fixing it. These are the five most common signs, and the ones that appear most frequently among mid-sized companies in Latin America before implementing RevOps.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90ae372 e-flex e-con-boxed e-con e-parent\" data-id=\"90ae372\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdbda84 e-con-full e-flex e-con e-child\" data-id=\"bdbda84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ee869 elementor-widget elementor-widget-spacer\" data-id=\"e2ee869\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a30ac77 e-con-full e-flex e-con e-child\" data-id=\"a30ac77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0550538 elementor-widget elementor-widget-heading\" data-id=\"0550538\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key data:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19efa94 elementor-widget elementor-widget-text-editor\" data-id=\"19efa94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">68% of B2B companies do not have their sales process documented in a way that all sales representatives follow consistently (Salesforce, State of Sales, 2024).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizations with a structured and documented sales process achieve conversion rates up to 28% higher than those operating without a formal process (HubSpot, State of Marketing, 2024).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In Latin America, 57% of sales leaders acknowledge that their sales reports do not accurately reflect the actual state of the business (PwC CEO Survey Latin America, 2023).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f504663 e-flex e-con-boxed e-con e-parent\" data-id=\"f504663\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ead833e e-con-full e-flex e-con e-child\" data-id=\"ead833e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80d8f7 elementor-widget elementor-widget-heading\" data-id=\"e80d8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign 1: No one can clearly explain how a sale gets closed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d237ed5 elementor-widget elementor-widget-text-editor\" data-id=\"d237ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When every salesperson in a company has \u201ctheir own method,\u201d when the process depends more on the salesperson\u2019s personality than on a system, and when the answer to \u201chow do we sell?\u201d changes depending on whom you ask, the sales process does not really exist: what exists is the individual talent of certain people.<\/p><p>That is fragile by definition. If the star salesperson leaves, the process leaves with them. If the team needs to scale, there is nothing to teach or replicate. If conversion needs to improve, there is nowhere to intervene because there is no process to optimize.<\/p><p>A healthy sales process can be described precisely: it has defined stages, clear criteria for moving from one stage to the next, identified owners at each step, and an average time per stage. If none of that exists, the warning sign is on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-681b751 e-flex e-con-boxed e-con e-parent\" data-id=\"681b751\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8b0649 e-con-full e-flex e-con e-child\" data-id=\"c8b0649\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6cbcd1 e-con-full e-flex e-con e-child\" data-id=\"e6cbcd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c58be elementor-widget elementor-widget-heading\" data-id=\"a3c58be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign 2: Marketing and sales cannot agree on what qualifies as a lead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fe75d elementor-widget elementor-widget-text-editor\" data-id=\"74fe75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is one of the most costly and common sources of friction in companies of all sizes. Marketing says it delivers quality leads; sales says those leads are useless. The result is that both teams work in isolation, marketing investment does not translate into sales results, and leadership does not have enough data to determine who is right.<\/span><\/p><p><span style=\"font-weight: 400;\">The underlying problem is not that marketing or sales is wrong: it is that they never agreed on what a qualified lead actually is. Without a shared definition of when a prospect is ready to be worked by sales, marketing generates volume and sales discards most of it without follow-up.<\/span><\/p><p><span style=\"font-weight: 400;\">When 79% of marketing-generated leads are not contacted by sales (HubSpot, 2024), the bottleneck is not demand generation: it is the absence of shared operational criteria between the two teams. That is a broken process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-219b5f5 e-flex e-con-boxed e-con e-parent\" data-id=\"219b5f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42923f7 e-con-full e-flex e-con e-child\" data-id=\"42923f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7fc16 elementor-widget elementor-widget-heading\" data-id=\"ed7fc16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign 3: The sales pipeline is not reliable enough for decision-making\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4742ab elementor-widget elementor-widget-text-editor\" data-id=\"f4742ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If next month\u2019s sales forecast changes dramatically depending on who presents it, if \u201cready-to-close\u201d deals remain in that stage for months without moving forward, or if the CRM shows a different reality from what the team reports in meetings, the pipeline is not functioning as a management tool.<\/span><\/p><p><span style=\"font-weight: 400;\">A reliable pipeline requires data to be updated consistently, stages to reflect the actual progress of the sales process, and objective criteria to classify the likelihood of closing each deal. When that does not happen, the pipeline becomes a text field where each salesperson records whatever they want, whenever they want, using whatever description they consider appropriate.<\/span><\/p><p>Without a reliable pipeline, the company cannot forecast revenue, prioritize its sales efforts, or identify where deals are being lost. Making hiring, investment, or expansion decisions based on that foundation means running the business blind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ef1ae e-flex e-con-boxed e-con e-parent\" data-id=\"38ef1ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-939cf51 e-con-full e-flex e-con e-child\" data-id=\"939cf51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3c619 elementor-widget elementor-widget-heading\" data-id=\"cd3c619\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign 4: Customers are being lost because of poor follow-up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58c311 elementor-widget elementor-widget-text-editor\" data-id=\"c58c311\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An interested prospect who does not receive a timely response will go to the competition. An existing customer who is not contacted after the sale will not renew or refer others. Both scenarios are symptoms of the same problem: the sales process has no automated mechanisms or clear ownership for follow-up.<\/span><\/p><p><span style=\"font-weight: 400;\">When follow-up depends on someone remembering to do it, hot prospects go cold, opportunities fall through for no apparent reason, and the retention rate of existing customers declines without anyone noticing in time. The business loses revenue it had already earned.<\/span><\/p><p><span style=\"font-weight: 400;\">This problem is especially acute in post-sale, where most sales processes have their biggest gaps. The sales process gets attention, energy, and follow-up. The post-sale process, in most small and mid-sized businesses, does not truly exist.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a7f9f9 e-flex e-con-boxed e-con e-parent\" data-id=\"4a7f9f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58ba9fc e-con-full e-flex e-con e-child\" data-id=\"58ba9fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2e0a0 elementor-widget elementor-widget-heading\" data-id=\"4f2e0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign 5: Reports do not match, and decisions are being made based on intuition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44df62 elementor-widget elementor-widget-text-editor\" data-id=\"d44df62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When the marketing report shows one thing, the sales report shows another, and the financial report does not align with either, the problem is not reporting: it is data. And when the data cannot be trusted, sales decisions are made based on intuition, experience, or internal politics rather than evidence.<\/span><\/p><p><span style=\"font-weight: 400;\">Companies with healthy sales processes have a single source of truth for their metrics: every team works with the same data, the same definitions, and the same measurement criteria. When that does not exist, every sales meeting begins with ten minutes of debating which version of the numbers is correct and ends without clear agreements because no one fully trusts the information they have.<\/span><\/p><p><span style=\"font-weight: 400;\">If you recognize this dynamic in your company, the sales process has a structural problem that cannot be solved with another report or another tool: it requires redesigning the data and process architecture from the ground up.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96ce2e6 e-flex e-con-boxed e-con e-parent\" data-id=\"96ce2e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2937fe6 e-con-full e-flex e-con e-child\" data-id=\"2937fe6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2f10f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9d2f10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81dc279 elementor-widget elementor-widget-heading\" data-id=\"81dc279\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently <br>asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de1555b elementor-widget elementor-widget-n-accordion\" data-id=\"de1555b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2320\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2320\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How many signs need to be present for a sales process to be considered broken? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2320\" class=\"elementor-element elementor-element-a84d855 e-con-full e-flex e-con e-child\" data-id=\"a84d855\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f43655 elementor-widget elementor-widget-text-editor\" data-id=\"6f43655\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is no minimum number. A single sign that persists over time is enough to generate significant losses. Most commonly, several of these signs coexist because they share the same root cause: lack of process, disconnected data, or the absence of shared metrics across teams.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2321\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2321\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can a company grow even if its sales process is broken? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2321\" class=\"elementor-element elementor-element-9e7b7a7 e-con-full e-flex e-con e-child\" data-id=\"9e7b7a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab7d41 elementor-widget elementor-widget-text-editor\" data-id=\"5ab7d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, but at a high cost. Companies with broken processes grow despite the process, not because of it: they depend on individual talent, operate with high levels of inefficiency, and are vulnerable when key people leave. Sustainable growth requires a process that works regardless of who is on the team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2322\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2322\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you fix a broken sales process?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2322\" class=\"elementor-element elementor-element-912ef2d e-con-full e-flex e-con e-child\" data-id=\"912ef2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf372a elementor-widget elementor-widget-text-editor\" data-id=\"4cf372a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first step is an honest assessment of the current state: document how the process actually works, not the ideal process sitting in a PDF that no one uses. From that assessment, identify the areas with the greatest losses and design a standardized process with defined stages, criteria, and owners. RevOps is the operating framework that systematizes that process and integrates it with data and technology.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2323\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2323\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does it take to fix a sales process? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2323\" class=\"elementor-element elementor-element-9d52531 e-con-full e-flex e-con e-child\" data-id=\"9d52531\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316aed8 elementor-widget elementor-widget-text-editor\" data-id=\"316aed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It depends on the complexity of the business and its starting point. A basic, functional process can be established in 6 to 10 weeks. Results in key metrics \u2014conversion, sales velocity, and pipeline reliability\u2014 typically begin to appear within 3 to 6 months.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2324\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2324\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can Strattos assess the sales process before proposing a solution? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2324\" class=\"elementor-element elementor-element-71eafd3 e-con-full e-flex e-con e-child\" data-id=\"71eafd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b34fb16 elementor-widget elementor-widget-text-editor\" data-id=\"b34fb16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes. At Strattos, the starting point is always the assessment. We evaluate the actual state of the process, available data, technology in use, and current metrics before designing any implementation. This ensures that the solution addresses the real problem rather than an assumption.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-605c015 e-flex e-con-boxed e-con e-parent\" data-id=\"605c015\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5a5eb elementor-widget elementor-widget-text-editor\" data-id=\"6a5a5eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Do you recognize any of these signs in your company?\u00a0<\/span><\/i><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/strattos.online\/contacto\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Contact us<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">\u00a0<\/span>and we will assess the process to identify exactly where the gap is.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5322e elementor-widget elementor-widget-text-editor\" data-id=\"4a5322e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"CodeViewer2-module___Y4KcW__line\"><strong><span class=\"CodeViewer2-module___Y4KcW__span cv2-span\">References<\/span><\/strong><\/div><div>\u00a0<\/div><div class=\"CodeViewer2-module___Y4KcW__line\"><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">State of Sales Report, 6th Edition.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0Salesforce Research.\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-sales\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-sales<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">State of Marketing 2024.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0HubSpot Research.\u00a0<\/span><a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.hubspot.com\/state-of-marketing<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PwC. (2023).\u00a0<\/span><i><span style=\"font-weight: 400;\">CEO Survey Latinoam\u00e9rica: Desaf\u00edos del Crecimiento Comercial.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0PwC.\u00a0<\/span><a href=\"https:\/\/www.pwc.com\/latam\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.pwc.com\/latam<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gartner. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">Sales Process Optimization and Pipeline Management.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0Gartner Research.\u00a0<\/span><a href=\"https:\/\/www.gartner.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.gartner.com<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McKinsey &amp; Company. (2024).\u00a0<\/span><i><span style=\"font-weight: 400;\">B2B Sales Productivity: Fixing the Broken Commercial Engine.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0McKinsey Digital.\u00a0<\/span><a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.mckinsey.com<\/span><\/a><\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Un proceso comercial roto no siempre se ve como una crisis. En muchas empresas se ve como un equipo de ventas ocupado, reuniones frecuentes, campa\u00f1as activas y mucha actividad. El problema es que esa actividad no se traduce en ingresos predecibles ni en crecimiento sostenido. La empresa trabaja, pero el motor tiene fugas que nadie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[12],"class_list":["post-2884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revops","tag-social-listening"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peVMck-Kw","jetpack_featured_media_url":"https:\/\/strattos.io\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-8-2026-12_33_10-PM-1.png","_links":{"self":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts\/2884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":7,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"predecessor-version":[{"id":2895,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/posts\/2884\/revisions\/2895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/media\/2890"}],"wp:attachment":[{"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strattos.io\/en\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}